Paramount Lodging Advisors (PLA) Presents Best Western Plus Wausau Tower Inn, Wausau, WI

Written By Brandon Barba

Paramount Lodging Advisors (PLA) is pleased to present the 60-key Best Western Plus Wausau Tower Inn, a fee-simple select service hotel located at 201 N 17th Ave in Wausau, Wisconsin, the commercial center of Marathon County and central Wisconsin. The offering is exclusively represented by Suzanna Aldrich, Director, and Chuck Klinkhammer, Senior Associate, of Paramount Lodging Advisors.

The asset is offered unencumbered of management and debt, providing new ownership full operational flexibility at closing. More than three million dollars has been invested in the property over the last five years, with the most recent renovation completed in 2026, and the hotel is offered at a significant discount to replacement cost. The Best Western Plus flag may be retained through Auto Transfer, with the franchise currently in year 6 of a 20 year agreement term, and the property was named a 2025 Best Western Rewards Champion. For the period ending July 2026, the hotel produced 65.4% occupancy, an ADR of $111.12, and RevPAR of $72.67, generating total revenue of approximately $1.63 million and net operating income of $522,142, a 32% margin.

Built in 1972, the five story precast and masonry hotel totals 70,000 square feet of gross building area on 1.63 acres with 70 parking spaces, including truck, RV, and motor coach parking with cold weather hookups. Guest rooms are configured as 30 double queens, 19 kings, 4 kings with sleeper sofas, 4 double king suites with infrared saunas, 2 kings with fitness bikes, and one accessible king. Amenities include The Spot Bar and Grill, serving Chicago style American food with seating for 30 inside plus outdoor patio seating, 2,200 square feet of meeting space, full breakfast, a fitness center with Peloton, business center, convenience store, electric vehicle charging, and pet friendly accommodations.

Investment Highlights

  • Fee-simple interest in the fully renovated 60-key Best Western Plus Wausau Tower Inn

  • Offered unencumbered of management and debt, allowing for immediate operational flexibility

  • Over three million dollars in capital improvements over the last five years, with the most recent renovation completed in 2026

  • Ability to retain the Best Western Plus flag through Auto Transfer, currently in year 6 of a 20 year agreement term

  • Offered at a significant discount to replacement cost

  • 2025 Best Western Rewards Champion

  • Period ending July 2026 performance of 65.4% occupancy, $111.12 ADR, and $72.67 RevPAR, with net operating income of $522,142 at a 32% margin

  • Select service platform including The Spot Bar and Grill, 2,200 square feet of meeting space, full breakfast, fitness center with Peloton, business center, and convenience store

  • 1.63 acre site with 70 parking spaces, including truck, RV, and motor coach parking with cold weather hookups

Location Advantages

  • Located in Wausau, Wisconsin, the commercial and healthcare hub of Marathon County and central Wisconsin

  • Conveniently located off Interstate 39 and US Highway 51, the primary north and south corridor through central Wisconsin

  • Readily accessible to both Wausau Downtown Airport and Central Wisconsin Airport

  • Proximate to major corporate demand, including Aspirus Health, Greenheck Fan Corporation, Lincoln Mutual Insurance, UMR United Healthcare, and the Central Wisconsin Convention Center

  • Ideally located just 4 miles from Granite Peak Ski Area and Rib Mountain State Park, supporting winter and shoulder season leisure demand

  • Situated close to top leisure attractions, including the Wausau Curling Club, Woodson Art Museum, the Grand Theater, Sawmill Adventure Park, Wausau Whitewater Park, and Monk Botanical Gardens

  • Minutes from The 400 Block shopping district, Yawkey House Museum, Jojo's Jungle, and WOW Family Entertainment Center

  • Near University of Wisconsin Stevens Point at Wausau, Northcentral Technical College, and the National Dental Academy of Wisconsin, generating consistent education related demand

Paramount Lodging Advisors (PLA) is a national hotel brokerage and advisory firm specializing in hospitality asset sales, debt and equity placement, and value-enhancement strategies. For more information, visit https://reverecre.com/projects

To connect with Suzanna and Chuck regarding this offering, visit: https://paramountlodging.com/team

Brandon Barba
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