Paramount Lodging Advisors offers a hotel brokerage experience

that is not duplicated in our industry.

Hotel Brokerage

Paramount Lodging Advisors offers a hotel brokerage experience that is not duplicated in our industry. We have developed a proprietary approach to Hotel Valuation with our Snapshot Valuation™ that provides an in-depth analysis of the hotel, assessment of the local market, transaction trends integration, and overall industry performance outlook.

With targeted marketing, Paramount determines the most appropriate manner to contact potential buyers and the breadth and manner of communication based on the listing value proposition. We may send information out to thousands of buyers filtered from our database, or we may limit the approach to 10 qualified parties with whom we communicate directly. This focused approach allows us to best expose your hotel to the highest and most qualified parties.

View our latest transactions.

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Capital Markets

PLA is your one-stop-shop when purchasing a hotel. We opened Paramount Capital Advisors to assist in the financial side of your hotel. Paramount’s focus on the hotel segment and breadth of expertise across a range of advisory services is a difference-maker that allows us to first understand and then optimally format and present your loan request to the hotel lending community.

Rather than attempting to fit the loan requirement into a defined financing solution, we recognize that hotel loan requests are unique and require thoughtful analysis and often times creative solutions. Whether for a hotel acquisition, re-finance or construction, and whether the circumstances dictate permanent, bridge, mezzanine or equity capital, Paramount Capital Advisors works with a broad range of capital relationships nationally. Securing a financing solution that meets your capital needs
is the measure of our success.

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Hotel Value Enhancement Advisory

Simply put… We help improve your Net Operating Income. Whether you are trying to position your hotel for future sale or just want to increase the asset value of your hotel, our team can help you. Our Value Enhancement Services are Implementation and Results Driven versus the Report Driven industry standard.

What this means is that you do not receive a 250-page report each quarter. Instead, our asset management team works directly with your hotel management and property level team putting strategies and ideas in place in the daily operations and providing you concise and relevant reporting. Paramount Lodging Advisors provides the highest level of value enhancement services based on our years of operations, development and transaction experience. Shown below is more information on our services.

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Hospitality Consulting

Our approach to consulting is straightforward – you ask a question; we provide you with an answer. We have a team of experts on hand to guide you through management questions, brand relicensing, hotel development and more. We will match you with a PLA consultant based on your individual needs.


ParamountONE is our client portal system where our agents share relevant information with clients including general items such as announcements, reports and tools, as well as, client specific items such as valuations, transactions and items related to both.

ParamountONE provides the following to clients:
  • Personalize Portal Access with custom url and multiple users
  • Current Announcements from Paramount • Real-Time List of Broker Valuations in Summary and Detail Format
  • Real-Time List of Transactions completed since 2012
  • Priority Requests for Broker Opinion of Values online
  • Priority Requests for Financing Requests
  • Current Financing Rates
  • Industry News Feeds
  • Paramount Listings Feed
  • Industry Reports

Personalized Engagements

Consulting services included operator review, valuation review and pro-forma projections of market performance, hotel value, lender metrics and long-term capital and brand outlook of assets as they related to a loan extension.


Consulting services included site layout, feasibility study, brand selection and negotiation, franchise selection and negotiation and alignment of hotel development with team and stadium operations.


Consulting services included site identification, feasibility study, branding analysis and recommendation, franchise agreement negotiation and procurement of construction and operations financing.


Consulting services included valuation, evaluation of joint venture and capital restructuring alternatives to provide funding for adjacent performing arts center development.


Hospitality Consulting

Our approach to consulting is straightforward

I am purchasing a hotel and have the option of selecting a new brand, what are my options and what is most accretive and why?

My hotel is not performing; is this because of poor management, market conditions, brand, location or a combination of factors?

Does it make sense for us to build a hotel in this market? If so, how many rooms and what amenities should we provide?