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Results Proven Hotel Brokerage

Paramount Lodging Advisors offers a hotel brokerage experience that is not duplicated in our industry.







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Precision Hotel Valuation


We have developed a proprietary approach to Hotel Valuation with our Snapshot Valuation™. Our Snapshot Valuation combines traditional valuation metrics with real-time buyer transaction methodology and assigns premiums and discounts based on branding, physical product and market factors.


The result of this approach is that PLA is able to provide the most accurate value estimates to our clients. When we market a hotel for sale, our clients have a very precise target based on our work and no surprises when offers are received.

Paramount's early input, value assessment, and operational suggestions were very helpful in our being able to proceed effectively with our foreclosure process. Your recommendations of management companies and receivers were key to our moving in a positive direction with a very challenging asset.
In-depth analysis of the hotel

Assessment of Local Market

Transaction Trends Integration

Overall industry performance outlook

Industry’s Best Trained Agents

We Understand This Industry


Our principals have developed, owned, and operated hotels.


It is from this perspective that we train and educate our entire team. As Hoteliers, we can create transaction value enhancement based on our operational knowledge.


Specifically, we can demonstrate:

  • Revenue and Expense Targets
  • Market Demand Opportunities
  • Branding Opportunities
  • Competitive Opportunities


We educate the buying community on ways to maximize value and support it with credible, fact-based analysis. This approach allows us to achieve maximum pricing for our sellers.


In the example to the left, $250K in opportunities could mean $2.5MM in Value.

Proven Experience

Our results speak for themselves. Paramount has sold all hotel asset classes from economy to luxury all across the United States. With a close rate of over 95%, we continue to lead the industry in transaction success via auction, traditional, and confidential listings. We believe our execution is due in large part to our insistence on having multiple agents on each engagement.

Targeted Marketing

Paramount determines the most appropriate manner to contact potential buyers and the breadth and manner of communication based on the listing value proposition. We may send information out to thousands of buyers filtered from our database, or we may limit the approach to 10 qualified parties with whom we communicate directly. This focused approach allows us to best expose your hotel to the highest and most qualified parties.

In-House Everything

We utilize the most appropriate mediums to market our listings. Paramount takes pride in bringing innovation to our listing platform. These innovations include eListings – our online listing presentation platform that allows prospective buyers to quickly access the most relevant information, drill down to more detailed content, instantly ask broker questions online, and even submit an offer (Letter of Intent) directly through their web browser.

Advisor to the Industry’s Best

Transaction Success

95%+ close rate on all listings.

Achieve an average of 108% of Owner Strike Price on transactions.

Recognized by INC. Magazine as one of the fastest growing companies in the U.S. for five consecutive years.

Transaction track record in all hotel segments. PLA has sold hotels from $2MM economy hotels to $100MM resorts.

Successfully closed transactions with all major brand families.

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