A clearer view of your hotel's performance and value.
PLA 360 brings operating performance, capital requirements and valuation into one view.
It helps owners and operators understand the factors affecting value and the questions to resolve with their PLA advisor.
Five views of your asset
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The Property Performance Scorecard compares operating performance with relevant competitive and operating benchmarks to help identify strengths and areas for review.
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The PIP Estimator organizes brand-required improvements and estimated costs, keeping capital needs visible as the scope is developed.
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Comparable sales, income, room revenue multiples and replacement cost inform the valuation. Your PLA broker applies the relevant premiums, discounts and judgment.
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Review how market conditions, new supply, financing, property improvements and operations affect projected value, debt and implied equity over time.
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Missing information, unusual expenses and conflicting records are flagged for broker review before the analysis is finalized.
How the analysis comes together
We combine available owner financials and property documents with market information, public records and PLA's operating and transaction experience. Sources, assumptions and unresolved questions remain visible throughout the analysis.
Where STR data is unavailable, an initial analysis can draw on other available evidence. The scope and limitations depend on the property and information supplied.
Built by operators
From hotel intelligence to better outcomes.
Paramount 360 reads the hotel: where it stands today and where its value is heading. Paramount Buyer Intelligence reads the buyer market for each listing: who to reach, and in what order.
Paramount 360
Live hotel dashboards for owners and operators. Five readings in every 360, reviewed by your PLA broker before it is final.
Review“Live” is the TLC flyer wording. Keep it only once data feeds for a public version are agreed.
ReviewNo figures from the TLC sample run. Its PIP reads $4.2M on 112 rooms but $13.4K per key ($4.2M / 112 is $37.5K), and its chart and timing indicator place the peak exit differently.
Value trajectory Fee simple
Illustrative shape, no valuesFor owners. Implied equity is the gap between gross value and outstanding debt across the hold. The dashed line is a supply-shock downside scenario.
ReviewDraft copy. The flyer shows the Loan / Note toggle but does not define that view. Needs Dan’s description.
- Gross value
- Debt balance
- Implied equity
- Supply-shock downside
T-12 Trailing twelve months. The owner P&L, restated to USALI, and STR performance for the same period set the starting point.
Forward value drivers
Forward drivers apply from Yr 1 onward. T-12 is the starting point.
- MarketRevPAR and market recovery
- SupplyNew rooms entering the submarket
- FinancingInterest rates and refinancing
- Product and PIPBrand standards coming due
- OperationsPPS and wage pressure
Net forward change
Data signals and alerts
Example alert types. Your broker resolves each one before the 360 is final.
- Real estate tax anomalyT-12 tax expense above prior year, to be verifiedCritical
- New comp sale in submarketRecorded sale checked against the modelNew
- STR data out of dateRefresh recommended before the read is finalWarn
- Brand PIP letter receivedBrand standard and due date added to the PIP readingNew
- Brand flag change in marketComp hotel reflagged, competitive index revisedNew
Data sourcesSTR: performance and comp setRCA: sales compsMarket reports, aggregatedOwner P&L, restated to USALIPLA deal and operating data
Two operating lenses, gaps left visible
When a hotel could run more than one way, the 360 can read each version side by side. Every input shows where it came from. Anything unconfirmed is listed as an open item, not filled in.
Lens A, current operation. The hotel as it runs today.
Lens B, alternate operation. The same building under a different operating model.
ReviewMethod only, drawn from the Downtowner sheets. No Downtowner figures, and no claim that every input has three confirmations. Confirm a two-lens read is a standard 360 option.
| Input | Based on | Source |
|---|---|---|
| Room mix | Property records and owner schedule | Multi-source |
| Revenue basis | Owner P&L and STR for the same period | Multi-source |
| Operating expenses | Owner P&L, restated to USALI | Owner-provided |
| Capital needs | Brand PIP letter | Single source |
| Sales comparables | RCA sales comps | Single source |
| Real estate taxes | Current bill not yet provided | Open item |
| Unit mix after change | Owner’s proposed plan | Owner-provided |
| Revenue basis | Market data for the alternate use | Single source |
| Operating expenses | Comparable operations, aggregated | Single source |
| Conversion capital | Scope not yet priced | Open item |
| Approvals | Zoning and approvals not yet confirmed | Open item |
| Sales comparables | RCA sales comps and market reports | Multi-source |
Open items, Lens A
- Real estate taxes. Stays open until the current bill is provided.
Open items, Lens B
- Conversion capital. Stays open until the scope is priced.
- Approvals. Stays open until zoning and approvals are confirmed.
Paramount Buyer Intelligence (PBI)
A living buyer intelligence platform that directs every campaign.
For every listing, PBI builds a tailored universe of qualified buyers that expands reach, improves buyer quality and creates competition.
Inputs
- Transaction records
- Principal relationships
- Active mandates
- Engagement history
The PBI engine
ProprietaryBuyer-level learning feeds every stage of the campaign. Select a stage.
Records are checked before they are used. Transactions and principal relationships are confirmed against integrated sources on a scheduled update cycle.
Buyers are ranked for each listing by fit, activity and execution probability.
Property-specific messaging reaches the decision-makers inside each buyer, not only the firm.
Engagement is recorded buyer by buyer and fed back into every stage. The seller sees live feedback as the campaign runs.
GovernanceVerified records and scheduled updates.
ReviewWhich inputs and outputs light up for each stage is a design suggestion. Confirm the mapping with Dan.
Outputs
- The right buyers
- The right decision-makers
- Property-specific messaging
- Live seller feedback
Target buyer universe
Prioritized by fit, activity and execution probability for each listing.
Profile A
Regional owner-operators
Brand-approved, market-native sponsors
Highest conviction and fastest execution. Yield-on-cost and operational upside.
Profile B
Private value-add capital
Funds and family offices with hotel mandates
Underwriting depth that validates pricing tension. Stabilized case and exit math.
Profile C
Exchange and emerging sponsors
1031 capital and first-fund acquirers
Depth of demand that protects timing and terms. Basis, certainty and clean structure.
Custom-built integrations
- Trepp
- RCA
- iCapital
- DLR
- Apollo.io
- ZoomInfo
- Vibe Prospecting
- Clay
- SEC EDGAR
- FFIEC
- FDIC
ReviewConfirm each vendor can be named on the public site. Text only, no logos.
PBI constantly enriches and updates the global buyer pool and enhances the prospect list for each specific listing.
See your hotel the way a buyer will.
Request a Paramount 360ReviewLink target is a placeholder (/contact). This replaces the TLC invitation; conference dates and the event QR code stay off the permanent page.
Preparing to sell? Paramount Buyer Intelligence helps shape a property-specific buyer audience and campaign.
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