Paramount Lodging Advisors (PLA) Presents Quality Inn & Suites Eau Claire, Eau Claire, WI
Paramount Lodging Advisors (PLA) is pleased to present the 56-room Quality Inn & Suites Eau Claire, a fee-simple, owner-operated hotel located at 3117 Craig Road in Eau Claire, Wisconsin, the commercial and cultural hub of the Chippewa Valley.
The offering is exclusively represented by Deep Dave, Senior Associate, of Paramount Lodging Advisors.
The asset is offered free and clear of existing financing and third-party management, providing new ownership full flexibility to capitalize the deal on their own terms and immediately deploy a professional operator or hands-on management strategy. The property generated $852,417 in total revenue and $251,724 in NOI in 2025, reflecting a healthy 29.5% NOI margin and providing a durable, cash-flowing foundation. With occupancy at 50.8% and RevPAR of $41.70, meaningful runway exists to grow market share through targeted sales initiatives, channel-mix optimization, and post-PIP product enhancements. The Property Improvement Plan has already been ordered, giving prospective buyers full transparency on capital scope and an accelerated path to closing. Relicensing is available with an anticipated 20-year term under the Quality Inn flag (Choice Hotels), preserving immediate brand recognition, established reservation systems, and access to one of the largest loyalty programs in the industry.
Investment Highlights
Fee-simple interest in the 56-key Quality Inn & Suites Eau Claire, offered free and clear of existing financing
Stabilized cash-flowing asset generating $852,417 in total revenue and $251,724 in NOI in 2025, reflecting a 29.5% NOI margin
Long-term brand continuity available through a new 20-year Quality Inn (Choice Hotels) franchise agreement, subject to brand approval
Property Improvement Plan already ordered, providing full transparency on scope and capital requirements and reducing underwriting risk
Owner-operated and unencumbered by third-party management, creating flexibility for new ownership to deploy a professional operator and optimize labor and revenue management
Significant value-add potential with occupancy at 50.8% and RevPAR of $41.70, offering compounding upside across both occupancy and ADR
Right-sized, efficient operating footprint across a two-story, 24,842 SF building on 1.07 acres with 50 parking spaces, supporting lean staffing and strong flow-through
A competitive amenity package including indoor pool, hot tub, business center, complimentary Wi-Fi, and a 100% smoke-free environment
Location Advantages
Situated at 3117 Craig Road along a well-traveled commercial corridor in Eau Claire, Wisconsin, the largest city in west-central Wisconsin and the regional economic center of the Chippewa Valley
Strategically positioned with direct access to Interstate 94, the primary east-west corridor connecting Minneapolis-St. Paul to Madison, Milwaukee, and Chicago
Proximate to the University of Wisconsin–Eau Claire and Chippewa Valley Technical College, two major higher education institutions driving consistent year-round visitation from parents, alumni, and visiting faculty
Near Mayo Clinic Health System–Eau Claire and Marshfield Medical Center–Eau Claire, two leading regional healthcare providers anchoring sustained medical-related lodging demand
Surrounded by major regional employers including Menards (headquartered in Eau Claire), Hutchinson Technology, JAMF Software, and a diverse base of manufacturing, logistics, and professional services users
Positioned within the broader Chippewa Valley tourism market, which draws leisure demand from outdoor recreation, the Chippewa River State Trail, regional festivals, and a growing downtown food, music, and arts scene
Convenient access to Chippewa Valley Regional Airport, supporting both business and leisure travel into the market
Paramount Lodging Advisors (PLA) is a national hotel brokerage and advisory firm specializing in hospitality asset sales, debt and equity placement, and value-enhancement strategies.
For more information, visit https://reverecre.com/projects.
To connect with Deep regarding this offering, visit https://paramountlodging.com/team or contact him directly at ddave@paramountlodging.com.