Paramount Lodging Advisors (PLA) Presents Hotel Metro, Autograph Collection, Milwaukee, WI
Paramount Lodging Advisors (PLA) is pleased to present Hotel Metro, Autograph Collection, a 63-keys, rooftop bar and oversized rooms, upper-upscale boutique hotel located at 411 E. Mason Street in the heart of Downtown Milwaukee, Wisconsin.
A Marriott Autograph Collection property and the first of its kind in Milwaukee, the offering is exclusively represented by Raheel Moolji, Managing Director, Carter Benedict, Senior Associate, and Deep Dave, Senior Associate, of Paramount Lodging Advisors.
Hotel Metro pairs historic Art Deco character with a premium brand affiliation and a prime urban location. Originally built in 1937 as the John W. Mariner Building, the hotel occupies a landmark six-story Art Deco and Streamline Moderne structure designed by the celebrated Milwaukee firm Eschweiler & Eschweiler, and was converted to the Marriott Autograph Collection in 2020. The asset offers a rare opportunity to acquire a trophy boutique hotel at a strong discount to replacement cost, with meaningful food and beverage upside and high barriers to new competition in a supply-constrained downtown core.
Primary upside exists through growing convention and group demand following the Baird Center expansion, capturing additional food and beverage revenue from the property's rooftop bar and event space, and benefiting from billions of dollars of ongoing corporate and civic investment within walking distance of the hotel.
Investment Highlights
Trophy 63-key upper-upscale boutique asset in the heart of Downtown Milwaukee
Marriott Autograph Collection affiliation, Milwaukee's first, pairing a luxury brand with historic character
1937 Art Deco and Streamline Moderne landmark by Eschweiler & Eschweiler, impossible to replicate
63 oversized guest rooms, among the largest in Milwaukee, with select rooms exceeding 700 sq ft and several featuring in-room fireplaces
PufferFish Rooftop Tiki Bar, Milwaukee's only rooftop tiki bar and a 2026 Tales of the Cocktail Spirited Awards nominee for Best Hotel Bar, delivering a high-margin food and beverage stream with sweeping skyline views
2,499 sq ft of event space across 3 dedicated rooms with a maximum capacity of 125 guests, adding a compelling group-revenue layer
Significant food and beverage upside across rooftop, bar, and event operations
Offered at a strong discount to replacement cost, with high barriers to new boutique competition downtown
Location Highlights
Located at 411 E. Mason Street in the heart of Downtown Milwaukee, within walking distance of the Baird Center
Milwaukee ranked the No. 3 Best Big City in the United States by Conde Nast Traveler readers for three consecutive years, behind only Chicago and San Diego
Adjacent to the $456 million Baird Center expansion, which opened in May 2024 and generated 174 events, more than $200 million in direct economic impact, and over 192,000 hotel room nights in its first year
In the path of a multi-billion-dollar downtown build-out, including the $500 million Northwestern Mutual campus renovation relocating roughly 2,000 workers downtown by 2027, the $160 million Iron District mixed-use development (opened 2025), the new Milwaukee Public Museum (opened 2026), and the $55 million Bronzeville Center for the Arts
Half a mile from Fiserv Forum, home of the NBA's Milwaukee Bucks and Marquette Basketball
Steps from Summerfest, the world's largest music festival, and a calendar of signature events including PrideFest, German Fest, PolishFest, Mexican Fiesta, and the Wisconsin State Fair
1.6 miles from the Harley-Davidson Museum, a perennial international draw
Host market for the July 2024 Republican National Convention, proof of Milwaukee's national event capability
The Hop streetcar stops a block away, connecting guests to Milwaukee's dining, entertainment, and business districts
Paramount Lodging Advisors (PLA) is a national hotel brokerage and advisory firm specializing in hospitality asset sales, debt and equity placement, and value-enhancement strategies. For more information, visit https://reverecre.com/projects
To connect with Raheel, Carter, and Deep regarding this offering, visit: https://paramountlodging.com/team