CRM and Marketing Systems Manager
Juan Carlos Chavez
Juan Carlos Chavez brings a multidisciplinary perspective from consumer brands, entertainment, technology, fashion, retail, education, and wellness. His career focuses on communication, creativity, and meaningful brand-audience interactions.
He has experience in real estate and hospitality, contributing to brand positioning, content development, and digital engagement strategies. This aligns with Paramount’s advisory and operational platforms.
Juan Carlos designs systems, not just campaigns. He integrates storytelling, data, and technology to create cohesive marketing ecosystems for visibility, interaction, and growth.
In this role, he’ll work with PLA leadership to develop CRM architecture, integrate AI and automation, strengthen B2B strategy, and connect marketing to business intelligence and decision-making.
He’ll also support Paramount’s brand narrative evolution, translating complex insights into clear, compelling communication across digital channels, client touchpoints, and industry forums.

