Results Proven Hotel Brokerage
Paramount Lodging Advisors offers a hotel brokerage experience that is not duplicated in our industry.
We have developed a proprietary approach to Hotel Valuation with our Snapshot Valuation™. Our Snapshot Valuation combines traditional valuation metrics with real-time buyer transaction methodology and assigns premiums and discounts based on branding, physical product and market factors.
The result of this approach is that PLA is able to provide the most accurate value estimates to our clients. When we market a hotel for sale, our clients have a very precise target based on our work and no surprises when offers are received.
Paramount's early input, value assessment, and operational suggestions were very helpful in our being able to proceed effectively with our foreclosure process. Your recommendations of management companies and receivers were key to our moving in a positive direction with a very challenging asset.
Our principals have developed, owned, and operated hotels.
It is from this perspective that we train and educate our entire team. As Hoteliers, we can create transaction value enhancement based on our operational knowledge.
Specifically, we can demonstrate:
We educate the buying community on ways to maximize value and support it with credible, fact-based analysis. This approach allows us to achieve maximum pricing for our sellers.
In the example to the left, $250K in opportunities could mean $2.5MM in Value.
Our results speak for themselves. Paramount has sold all hotel asset classes from economy to luxury all across the United States. With a close rate of over 95%, we continue to lead the industry in transaction success via auction, traditional, and confidential listings. We believe our execution is due in large part to our insistence on having multiple agents on each engagement.
Paramount determines the most appropriate manner to contact potential buyers and the breadth and manner of communication based on the listing value proposition. We may send information out to thousands of buyers filtered from our database, or we may limit the approach to 10 qualified parties with whom we communicate directly. This “focused” approach allows us to best expose your hotel to the highest and most qualified parties.
We utilize the most appropriate mediums to market our listings. Paramount takes pride in bringing innovation to our listing platform. These innovations include eListings – our online listing presentation platform that allows prospective buyers to quickly access the most relevant information, drill down to more detailed content, instantly ask broker questions online, and even submit an offer (Letter of Intent) directly through their web browser.
ParamountONE™ is our online client center where clients receive secure access to reports and supplemental data. ParamountONE™ provides an easy distribution method for clients to share reports and internally collaborate among their colleagues and partners.
95%+ close rate on all listings.
Achieve an average of 108% of Owner Strike Price on transactions.
Recognized by INC Magazine as one of the fastest growing companies in the US for two consecutive years.
Transaction track record in all hotel segments. PLA has sold hotels from $2MM economy hotels to $100MM resorts.
Successfully closed transactions with all major brand families.