Sell Your Hotel

Wyndham Garden Norfolk

Results Proven Hotel Brokerage

Paramount Lodging Advisors offers a hotel brokerage experience that is not duplicated in our industry.

Precision Hotel Valuation


We have developed a proprietary approach to Hotel Valuation with our Snapshot Valuation™. Our Snapshot Valuation combines traditional valuation metrics with real-time buyer transaction methodology and assigns premiums and discounts based on branding, physical product and market factors.


The result of this approach is that PLA is able to provide the most accurate value estimates to our clients. When we market a hotel for sale, our clients have a very precise target based on our work and no surprises when offers are received.

Paramount's early input, value assessment and operational suggestions were very helpful in our being able to proceed effectively with our foreclosure process. Your recommendations of management companies and receivers were key to our moving in a positive direction with a very challenging asset.
In-depth analysis of the hotel

Assessment of Local Market

Transaction Trends Integration

Overall industry performance outlook

Industry’s Best Trained Agents


We Understand This Industry


Our principals have developed, owned and operated hotels.


It is from this perspective that we train and educate our entire team. As Hoteliers, we can create transaction value enhancement based on our operational knowledge.


Specifically, we can demonstrate:

  • Revenue and Expense Targets
  • Market Demand Opportunities
  • Branding Opportunities
  • Competitive Opportunities


We educate the buying community on ways to maximum value and support it with credible, fact based analysis. This approach allows us to achieve maximum pricing for our sellers.


In the example to the left, $250K in opportunities could mean $2.5MM in Value.

Country Inn & Suites Appleton

Proven Experience

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Targeted Marketing

Paramount determines the most appropriate manner to contact potential buyers and the breadth and manner of communication based on the listing value proposition. We may send information out to thousands of buyers filtered from our database, or we may limit the approach to 10 qualified parties with whom we communicate directly. This ‘Focused’ Approach allows us to best expose your hotel to the highest and most qualified parties.

Holiday Inn Express Jefferson City

In-House Everything

We utilize the most appropriate mediums to market our listings. Paramount takes pride in bringing innovation to our listing platform. These innovations include eListings, our online listing presentation platform that allows prospective buyers to quickly access most relevant information, drill down to more detailed content, instantly ask broker questions online and even submit an offer (Letter of Intent) directly through their web browser.


ParamountONE™ is our online client center where clients receive secure access to reports and supplemental data. ParamountONE provides an easy distribution method for clients to share reports and internally collaborate among their colleagues and partners.

Advisor to the Industry’s Best

Transaction Success

93% close rate on all listings.

Achieve an average of 108% of Owner Strike Price on transactions.

Recognized by INC Magazine as one of fastest growing companies in the US for two years in a row.

Transaction track record in all asset classes. PLA has sold hotels from 2MM economy hotels to 100MM resorts.

Successfully closed transactions with all major brands, Marriott, Hilton, Hyatt, Starwood, InterContinental Hotel Group, and more.

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